Brand Story: Shio To Hikari

A Fusion of Tradition and Innovation

In a world that often prioritizes speed over substance, Shio To Hikari emerges as a beacon of conscious fashion, celebrating individuality and sustainability. Shio To Hikari, a name that translates to “Salt and Light” in Japanese, is more than just a fashion label; it’s a philosophy.

Founded by authentic designer Gary Pheh, the brand is deeply rooted in the rich tapestry of Japanese culture and a commitment to sustainable fashion. With over 20 years working behind the scenes in apparel manufacturing across Southeast Asia, Gary brings expert craftsmanship and a keen eye for detail to Shio To Hikari.

 

The Vision

Shio To Hikari dreams of a world where fashion illuminates both the body and the soul. By infusing urban streetwear with the grace of sustainable design, the brand aims to redefine the industry. Just as salt adds flavor to every dish and light illuminates the darkest corners, Shio To Hikari seeks to add a unique spark to the fashion world while illuminating the path to a more sustainable future.

 

Mission Statement: Sustainability, Reimagined

Shio To Hikari is committed to revolutionizing streetwear by infusing it with innovative design and a commitment to sustainability. By prioritizing natural fibers like Japanese cotton and other natural fibers, and sustainable production practices, the brand strives to create apparel that not only enhances personal style but also champions ethical practices and environmental responsibility. Our goal is to make fashion a positive force, adding flavor to everyday life and light to the world.

 

The Collections

Shio To Hikari offers a range of collections that cater to the modern individual. Each collection is thoughtfully designed, infusing every design, style, and stitch with the essence of salt and light. Whether it's love, courage, or honor, these core values are woven into the fabric of each garment.

Key Elements of Shio To Hikari's Collections:

• Premium Natural Fibers: The brand prioritizes the use of high-quality, eco-friendly materials like Japanese cotton and premium natural fibers, ensuring comfort and durability.
• Timeless Designs: Shio To Hikari's designs are timeless, transcending fleeting trends and remaining relevant for years to come.
• Ethical Manufacturing: The brand is committed to ethical production practices, supporting fair labor and sustainable sourcing.

By combining style, sustainability, and ethical practices, Shio To Hikari aims to create a positive impact on the fashion industry and the world.

 

The Promise

Shio To Hikari promises to deliver:

• High-Quality Apparel: Every garment is crafted with precision and attention to detail.
• Sustainable Fashion: The brand is dedicated to minimizing its environmental impact.
• Individual Expression: Shio To Hikari empowers individuals to express their unique style.
• A Brighter Future: By choosing Shio To Hikari, you're not just making a fashion statement; you're contributing to a more sustainable future.

 

The Future

As Shio To Hikari continues to evolve, the brand remains steadfast in its mission to create beautiful, sustainable, and empowering fashion. Every design, every stitch, every garment is imbued with the essence of salt and light, reflecting the brand's commitment to individuality and sustainability.

 

Join the movement. Embrace your individuality. Wear your heart on your sleeve. Shio To Hikari